Science carries an anachronistic burden: a dull and under-developed communication culture. This is a general problem as science needs to be communicated widely and effectively to help solving the challenges of the future. Olle Bergman, engineer-come-communicator, suggests an more progressive mindset, based on “the two Ps”: • Inject more Passion • Learn from the Professionals. With a hands-on approach, Olle Bergman demonstrates some examples from the toolbox of professional communication and points out that a movement is emerging which is breaking the conventions of the traditional scientific culture. Olle Bergman – swedish communications consultant, public speaker & professional writer with a passion for science, language, history & people. Project leader for Crastina – a network of influencers who believe science and tech can be communicated in a more engaged and professional way. Proud Polonium Foundation Ambassador.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedxTags: Olle Bergman • scientific communication • TED