For some scientists, communicating effectively with the public seems to come naturally. Astrophysicist Neil deGrasse Tyson currently has more than five million Twitter followers. Astronomer Carl Sagan enraptured audiences for decades as a ubiquitous cosmic sage on American televisions. And Stephen Jay Gould’s public visibility was such that he voiced an animated version of himself on “The Simpsons.” But, for most scientists, outward-facing communication is not something they’ve typically thought about much… let alone sought to cultivate.
But times change. Leaders in the scientific community are increasingly calling on their scientist colleagues to meaningfully engage with their fellow citizens. The hope is that such interactions can improve the science-society relationship at a time when we are confronting a growing list of high-stakes, high-controversy issues including climate change, synthetic biology and epigenetics.
The gauntlet has been issued, but can scientists meet it? (more…)